Privacy Policy

Information We Collect

Information You Provide

We may collect personal information that you voluntarily provide, including:

• Name
• Email address
• Phone number
• Mailing address
• Reservation or booking details
• Payment-related information (processed by Stripe or QuickBooks)
• Communications submitted through forms or email

You are not required to provide personal information; however, certain services (such as bookings or payments) may not be available without it.

Automatically Collected Information

We may automatically collect limited technical information such as:

• IP address
• Browser type
• Device information
• Pages visited
• Interaction data

This information is used for operational, analytical, advertising, and security purposes.

Payment Processing (Stripe & QuickBooks)

We use third-party payment processors, including Stripe, Inc. and Intuit QuickBooks Payments, to process online and invoice-based payments.

• Payment information is transmitted directly to the processor using encrypted connections (SSL/TLS).
• We do not store full credit card numbers on our servers.
• Stripe and Intuit process payment information in accordance with their own privacy policies and applicable security standards, including PCI-DSS compliance where applicable.

We retain only transaction details reasonably necessary for accounting, customer service, recordkeeping, and legal compliance.

We make no warranties or representations regarding the security, practices, or performance of third-party payment processors, and your use of those services is subject to their respective terms and privacy policies.

How We Use Information

We may use collected information to:

• Process bookings and payments
• Communicate regarding reservations and services
• Provide customer support
• Send confirmations and operational updates
• Send marketing communications if you opt in
• Measure advertising effectiveness
• Improve website performance and user experience
• Comply with legal obligations

We do not sell personal information.

Cookies, Analytics, and Advertising

We use cookies and similar tracking technologies to operate the website, analyze traffic, measure advertising performance, and support marketing efforts.

Cookies may collect information such as IP address, browser type, device identifiers, pages visited, and interactions with the website.

We use Vercel Web Analytics to measure aggregate page visits and a small set of non-sensitive interactions, such as privacy-choice activity and booking-funnel milestones. Our custom events do not include names, contact or payment information, booking identifiers, trip dates, or prices.

You may control cookie settings through your browser. Disabling essential cookies may limit certain website functionality. Our separate Meta advertising choice does not affect essential booking functions.

Google Analytics and Google Advertising

We use Google Analytics to analyze website traffic and improve user experience.

We also use Google Ads, including remarketing and conversion tracking features. Google and other third-party vendors may use cookies or similar technologies to serve ads based on your prior visits to this website or other websites.

These technologies may collect:

• IP address
• Device identifiers
• Browser information
• Pages visited
• Interaction data

This data may be used to measure advertising effectiveness and deliver personalized advertisements.

Information collected through Google services is governed by Google's own privacy policy. We do not control how Google uses data collected through its services.

You may:

• Opt out of personalized advertising by visiting Google Ad Settings
• Opt out of Google Analytics tracking using the Google Analytics Opt-out Browser Add-on
• Adjust advertising preferences through your browser settings

Meta Pixel and Conversions API

Depending on your region and privacy choice, we use the Meta Pixel in your browser and Meta's server-side Conversions API to measure visits and bookings associated with Facebook and Instagram advertising. These tools may report events such as page views, content views, checkout starts, and purchases to Meta Platforms, Inc.

The information sent for measurement and event matching may include the Meta browser and click identifiers _fbp and _fbc, your IP address, browser user-agent information, and your name, email address, and phone number after those contact fields have been normalized and cryptographically hashed. Hashing reduces direct exposure of the original contact fields but does not make the information anonymous.

We use this information to attribute bookings to advertising, measure campaign performance, improve and optimize our ads, and support advertising or remarketing audiences where permitted. Meta processes information under its own Privacy Policy. You can also review or change how Meta personalizes ads through Meta Ad Preferences.

Meta attribution identifiers, IP address, and browser information in a pending payment record become eligible for deletion after 24 hours and are removed by the next scheduled cleanup; they are cleared sooner after a successful Meta transmission or consent revocation. Booking and transaction records are retained under our ordinary business, accounting, dispute-resolution, and legal retention practices. Your cbsf_meta_consent preference cookie is retained for up to 180 days so the website can remember your choice.

For requests our hosting provider identifies as coming from the United States, Meta measurement may be on by default until you turn it off. In other or unknown regions, it is off until you allow it. We use the hosting provider's request country code only to select the applicable privacy mode. Turning Meta off does not affect your ability to browse, check availability, or book. When you turn it off, we stop future Meta Pixel events and attempt to delete the _fbp and _fbc cookies where your browser permits. This cannot recall data already transmitted to Meta. We also honor an enabled Global Privacy Control browser signal by keeping Meta advertising measurement off.

This choice applies only to Meta tools; use the Google controls described above for Google advertising and analytics preferences. You may review or change your Meta choice here:

Review Meta advertising choices

SMS/Text Messaging

Our SMS program operates under the brand name Chesapeake Bay Sport Fishing. If you provide your mobile number and opt in, you may receive text messages such as booking confirmations, trip and balance reminders, schedule updates, customer support replies, and — only if you separately opt in to marketing — occasional offers and promotions. Consent to receive text messages is not a condition of any purchase.

Message frequency varies. Message and data rates may apply.

Reply STOP to opt out at any time. Reply HELP for help, or contact us at (443) 347-4464 or capt@chesapeakebaysportfishing.com. Carriers are not liable for delayed or undelivered messages.

We do not sell, rent, or share text messaging opt-in data or consent with third parties for their own marketing or promotional purposes. Mobile information collected for the purpose of sending text messages is shared only with service providers that help us operate our messaging program (for example, our SMS platform provider), and only as needed to deliver the messages you have requested.

Full messaging terms are described in our SMS Terms. You may unsubscribe from marketing emails using the unsubscribe link provided in those emails.

Disclosure of Information

We may disclose information to:

• Stripe and Intuit QuickBooks (payment processing)
• Hosting providers
• Booking and software service providers
• Analytics and advertising providers (including Vercel, Google, and Meta Platforms when Meta measurement is enabled)
• Government authorities when required by law

We may also disclose information in connection with a merger, sale, or transfer of business assets.

We do not sell personal information.

Maryland Residents

As a Maryland-based business, we implement reasonable security measures consistent with the Maryland Personal Information Protection Act (MPIPA).

If a data breach involving personal information occurs, we will provide notice as required by Maryland law.

To the extent the Maryland Online Data Privacy Act applies, Maryland residents may have rights to confirm and access personal data, correct inaccuracies, delete personal data, obtain a portable copy, and opt out of targeted advertising, sale of personal data, or qualifying profiling. You may also appeal a decision concerning a privacy request. Submit a request or appeal by contacting capt@chesapeakebaysportfishing.com. We may take reasonable steps to verify your identity before completing a request.

California Residents

If you are a California resident, you may have rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), including:

• The right to request access to personal information we collect
• The right to request deletion of personal information, subject to legal exceptions
• The right to request correction of inaccurate information
• The right to opt out of the sale or sharing of personal information

Valor Voyages LLC does not sell personal information.

To exercise applicable rights, email capt@chesapeakebaysportfishing.com. We may request reasonable verification of identity before responding.

Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no method of transmission over the Internet or electronic storage can be guaranteed to be completely secure.

Third-Party Websites

This website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites.

Children's Information

This website is not directed to individuals under 18 years of age, and we do not knowingly collect personal information from minors.

Dispute Resolution; Arbitration; Jury Waiver

This Privacy Policy and any dispute arising from or relating to the website or the collection or use of information shall be governed by the laws of the State of Maryland, without regard to conflict of law principles.

Any dispute or claim shall be resolved by binding arbitration conducted in Anne Arundel County, Maryland. The arbitrator's decision shall be final and binding.

You and the Company agree to waive any right to a trial by jury and agree that disputes will be resolved on an individual basis only, and not as part of any class or representative action.

Limitation of Liability

To the fullest extent permitted by law, Valor Voyages LLC shall not be liable for any indirect, incidental, consequential, special, or punitive damages arising out of or related to the collection, use, disclosure, or storage of information, including information transmitted to third-party service providers.

Any claim relating to this Privacy Policy must be brought within one (1) year after the cause of action arises.

Changes to This Policy

We may update this Privacy Policy periodically. Updates will be posted with a revised Effective Date. Continued use of the website after changes are posted constitutes acceptance of the revised policy.

Contact Information

Valor Voyages LLC
DBA Chesapeake Bay Sport Fishing
Email: capt@chesapeakebaysportfishing.com